Save on Advertising Costs with Ad Response Intel and Phone Tracking

​Dr. Sasse is a nationally recognized expert in Bariatric surgery, colorectal surgery, minimally invasive hernia and gallbladder surgery, and regenerative wound healing. Dr. Sasse performed the first laparoscopic colon resection procedure and the first laparoscopic gastric bypass procedure in northern Nevada more than 14 years ago. More recently, Dr. Sasse is credited with performing the first daVinci Single Site gallbladder procedure in late 2013. 

Anyone spending on advertising is continually wondering if what they are spending is truly driving business. Without some analytics, it’s a perpetual crap-shoot. When Sasse Surgical came to us they were looking for a way to confirm that their advertising dollars were being well spent. We set Sasse Surgical up on our Ad Response Intel System. This program gives a business a variety of local and toll free tracking numbers to put on billboards, digital marketing and print marketing. 

Mark Conte, CEO of Sasse Surgical shares his inside tips on how to use the Ad Response Intel System for advertising negotiations and benefiting the bottom line. "We'll give a tracking number to the radio station or advertising company. This way we know exactly where new business is coming from. We can then come back to the advertising agency to lower the cost on the next round of ads, or as justification for not renewing a contract. The other hidden benefit is that the analytics provided give us a monthly report of who called and more importantly what their phone number is and we use this to call every single person back to insure that they’ve received everything from us. It allows us to ensure that we are closing the loop and taking care of commitments.”

The Intel Reports offered by Tel-Com's ARI can shave hundreds or even thousands off a company's advertising costs.

Sasse Surgical has been using ARI for three years. They utilize two to four different phone numbers at any given time. The numbers are easy to reassign for new marketing mediums. Most important, ARI helps Sasse Surgical identify the optimal path for finding the patients who need them most!